Who is not aware of Social Media today?
According to the studies a normal human being today spends more than 27 hours on social media. Social media plays a very important role in our lives. And you know the business, grab every place where you find users and start advertising. Well, using social media to advertise your business is social media marketing.
As there is so much competition today in this field that the difference between having a huge follower base and not having it is just a matter of few tips. Are you curious to know them? Then subscribe to Digital Marketing Courses in Mumbai, fasten your seatbelts, awaken your thought bud and let’s get started!
Create a strategy
Many of you think strategizing is a useless task. “Who needs a strategy? I have everything in my mind.” Then I must tell you that you are on the wrong track. Making the strategy gives us a lot clearer picture of what we are? What do we do? What should we do next? Etc. It may take up your little time, but the results will be very fruitful.
Make small goals and achieve them on a daily basis. If you are just starting, keep your hold on minimum two-three social media platforms. This number can be increased gradually.
You very well know that there is so much competition all around and it is a tough task to hold your follower base and not let them drift away. For this, it is necessary for you to maintain a routine with your posts.
You need not post daily but make a strict schedule and follow it. This will bring discipline in you, and you will take your business seriously. Otherwise, a lot of people who do not follow strict routines end up collapsing in the market.
Quality v/s quantity
A lot of people think that they can adjust with their quality a bit if they have abundance. But do you think your audience is a fool? It will not take them a minute to drift to another content that is relevant to them, helpful and entertaining. Do a little bit of research about what is trending in the market, be updated and do not just dumbly follow same procedure every time in a loop.
Social Media Management Tools are a boon
You cannot even think how helpful social media management tools can be. They help you to manage all your social media platforms from one place. They help you publish content across all social media platforms from one place. They also analyze your data to show you how effective, lazy, constant, etc. you have been over a day, week, month or year.
Visuals are always better
Don’t you feel bored when reading something and always look for a video to explain the same? Sometimes text does not make things clear, but an image or video does. So always try to use some visuals in your posts.
This will help you to entertain your audience as well as help them to understand your idea at the same time. How can you forget social media platforms like Instagram and Pinterest? Both of them are primarily based on just sharing visuals and have gained a lot of popularity. When it comes to resizing your image according to the demand of the social media platform on which you will post it, take the help of tools like Landscape and Canva.
The power of A/B Testing
I know many of you are not aware of this test. Well, in this test people post the same post multiple times by just changing the heading of the post. Look, what happens is the first thing that the reader reads about a job is its headline.
When the reader is unable to connect with the headline or is unable to understand it, they do not even read the post and just skip it. This test allows us to come to know which heading is the best suited for your followers.
Never Ignore the database
Many of us feel tired and bored looking at those ugly and boring graphs. Analyzing data via graphs is a bit tedious task, but you need to know how powerful it is. The database is the best source to know the inclination of your audience, their likes, dislikes, etc. Many of the big companies buy these databases to know the interest of their followers.
Use social media groups as an opportunity
When you join Facebook groups, Whatsapp groups, Linkedin groups, etc. in your niche, it gives you an opportunity to fall in with likeminded people. You get to know what is trending in the market, what other people are using etc.
If you make some good friends of your niche, you can ask them to share your posts and sometimes it is not even needed. This at once makes their follower base your followers too. You can also do collaborations and other such things to increase your business.
Interact with your users
When a business or person just keep posting random posts throughout the day, they miss interacting with their use on an individual level. Remember the key to keep your followers following you in every situation is to connect with them.
Reply to each their comments. Say thanks when you are appreciated and take hatred positively. Understand their problems and show gratitude for their feedback. This will create an emotional bond between you and your followers and you will see great changes happening.
The pool of Digital Marketing Institute in Pune is social media marketing which is a huge and these are some few easy, small and simple tricks or hacks which if you follow religiously will create a big difference to your business! Happy Marketing Soldiers!