There are approximately 127.5 million households across the US and all of them need HVAC solutions of one kind or another. The customers are out there. Connecting with them in this day of rapidly evolving technology is the challenge your HVAC business faces. Fortunately, you can take advantage of numerous digital marketing strategies and techniques to make those connections.
Not up to speed on current digital marketing trends? Keep reading for five digital marketing solutions you can use for your HVAC company.
1. Website Design
Your website forms the foundation of your digital marketing. It’s the central hub that all other digital marketing solutions lead back to and it must entice visitors to stay.
That means you need a website that’s easy to navigate with a contemporary design. If your website has been up for a while, compare it with other HVAC company sites. If it looks dated, it’s time for an update.
You must block out time on a regular basis to tweak your search engine optimization or hire a specialist to do it for you. The quality of your SEO efforts plays a major role in how well your site ranks on search engines.
A few areas you should pay special attention to include:
- Responsive design
- Site and page loading speed
- Internal and external linking
- Social sharing features
You get bonus points for making sure your site displays properly across all major browsers.
3. Content Marketing
Another primary digital marketing approach you can employ is content marketing. The essential things you should remember about content marketing are usefulness, relevance, and valuable.
For example, you could write blog posts or post videos of your air condition reviews. You could also develop content around basic HVAC maintenance that customers can handle themselves.
4. Mobile Advertising
Smartphones and other mobile devices dominate the cultural landscape. That makes mobile advertising a must-have for any business. Most current mobile ads either adopt an image-based approach with a small amount of text or a short video.
Social media platforms often offer advertising opportunities that let you target specific demographics or locations.
5. Social Media
These days, if you’re not on social media, your company is invisible to many of your potential customers. One of the big benefits of social media is that people often join groups that identify them as potential customers.
As with content marketing, spend your time crafting quality content for social media. Set a manageable schedule for posting and focus on one or two social media sites.
Parting Thoughts On Digital Marketing Solutions
Digital marketing solutions can help drive customers searching for HVAC services straight to your website. The trick is for you to create the right conditions for it to happen.
That means good website design and SEO. You need a digital footprint in social media and must craft quality content for social media posts and your website. Don’t forget about mobile advertising opportunities since most adults now use smartphones.
Looking for ways to improve your SEO game? Check our post on steps for improving your local SEO.